Hello FALL 2013 semester!
Today we will have introductions as well as go over the syllabus, tentative schedule and our projects. Integration of multiple forms of media. Interactivity.
Skills required for this class: Creativity. Passion. Communication Skills. Critical Thinking. Ability to multitask and integrate various computer programs.
We will talk about “What is Multimedia Design?”
The art of mixing media. Telling stories through different modes of communication. Learning from words and pictures.
Check out this link showing Best of 2009 Multimedia Design in news
A local WPB Multimedia Design Firm: The Rising Creative
Another local Ad + Interactive Agency: Battle Media Lab
Sign up for lynda.com!
Start thinking about your company branding strategy. Come to class with 3 ideas.. and bring your sketchbook to start logo concept sketches!
Watch this Best of Show Oreo 100 Years Branding Campaign and surf through the American Advertising Federation 2013 National ADDY Award Winners
What do YOU think?
Tentative schedule (subject to change) :
Friday, Aug. 23: Intro + What is MM? Think about company
Friday, Aug. 30: Branding development and research + mission, etc. Research ad specs. Produce 5 sketches for logo and concept sketches for branding campaign.
Friday, Sep. 6 : Lab Day: Logo development
Friday, Sep. 13: Lab Day: business card
Friday, Sep. 20: Lab Day: ad, signage, accessories, etc. Continue Branding Campaign.
Friday, Sep. 27: Start Website front page
Friday, Oct. 4: Website front page
Friday, Oct. 11: Website front page + Interactive PDF
Friday, Oct. 18: Interactive PDF for download
Friday, Oct. 25: Flash animation web ad banner or animated logo
Friday, Nov. 1 : Flash animation
Friday, Nov. 8: Flash animation
Friday, Nov. 15: Lab day, refinement and putting it all together. Start Prezi presentation
Friday, Nov. 22: Prezzi presentation
Friday, Nov. 29: OFF.
Friday, Dec. 6: FINAL EXAM Interactive and Multimedia Prezi Presentation on your developed brand
Friday, Dec. 13: TBA