Friday, Aug. 23

Hello FALL 2013 semester!

Today we will have introductions as well as go over the syllabus, tentative schedule and our projects. Integration of multiple forms of media. Interactivity.

Skills required for this class: Creativity. Passion. Communication Skills. Critical Thinking. Ability to multitask and integrate various computer programs.

We will talk about “What is Multimedia Design?

The art of mixing media. Telling stories through different modes of communication. Learning from words and pictures.

Methodology

Check out this link showing Best of 2009 Multimedia Design in news

A local WPB Multimedia Design Firm: The Rising Creative

Another local Ad + Interactive Agency: Battle Media Lab

Homework:

Sign up for lynda.com!

Start thinking about your company branding strategy. Come to class with 3 ideas.. and bring your sketchbook to start logo concept sketches!

Watch this Best of Show Oreo 100 Years Branding Campaign and surf through the American Advertising Federation 2013 National ADDY Award Winners

What do YOU think?

Tentative schedule (subject to change) :

Friday, Aug. 23: Intro + What is MM? Think about company

Friday, Aug. 30: Branding development and research + mission, etc. Research ad specs. Produce 5 sketches for logo and concept sketches for branding campaign.

Friday, Sep. 6 :  Lab Day: Logo development

Friday, Sep. 13:  Lab Day: business card

Friday, Sep.  20:  Lab Day: ad, signage, accessories, etc. Continue Branding Campaign.

Friday, Sep. 27:  Start Website front page

Friday, Oct. 4:   Website front page

Friday, Oct. 11:  Website front page + Interactive PDF

Friday, Oct. 18:  Interactive PDF for download

Friday, Oct. 25:  Flash animation web ad banner or animated logo

Friday,  Nov. 1 : Flash animation

Friday, Nov. 8:   Flash animation

Friday,  Nov. 15:  Lab day, refinement and putting it all together. Start Prezi presentation

Friday, Nov. 22:  Prezzi presentation

Friday, Nov. 29: OFF.

Friday, Dec. 6:  FINAL EXAM Interactive and Multimedia Prezi Presentation on your developed brand

Friday, Dec. 13: TBA

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s